15 October, ore 16:30. The webinar explores the development of effective Go-To-Market strategies on a global scale.
The webinar explores the development of effective Go-To-Market strategies on a global scale. Concepts, best practice and theory to offer participants a broad but practical view of competition in the global economy. The event is the second in the series organized by the project C2Future and dedicated to internationalization issues.
New business models are introduced such as’ “platform economy”, with best practices and big failures. Experts and entrepreneurs from Europe and from Silicon Valley offer their own perspective and experience.
Upon completion of this module participants will be able to:
- Understanding what an ecosystem is and how it works
- Critically assess how the external environment can affect a company's international marketing strategy
- Evaluate and compare alternative service strategies to the foreign market and their drivers, and apply appropriate selection choices in context
- Evaluate the factors that influence the internationalization strategy
Moderator:
- Yiannis Kotsis-Giannarakis, business owner, GM HAMAC.
Speakers:
- Peter Soukoulias, expert in technological innovation, SEEMS P.C.
- Tom (Athanasios) Katsioulas, Technology and ecosystem strategist, Silicon Valley, U.S.A.
Register onlineto access the ZOOM webinar link.
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